INTRODUCTION
Feature Summary: Reserve with Google connects your CourtReserve Public Booking page to your Google Business profile, allowing players to book courts or register for events directly from Google search results.
When enabled, your club’s Google listing can display a “Book online” button. Clicking this link takes users directly to your Public Booking page—no account required—making it fast and frictionless for new players to book with your club.
Common Use Cases
Capture new players directly from Google search: Players searching for courts or clubs can instantly book without needing to visit your website first.
Increase bookings with zero friction: Users can go from search → booking in just a few clicks, with no login or account required.
Convert search traffic into paying customers: With upfront payment and a simple booking flow, clubs can turn casual searchers into confirmed bookings.
OVERVIEW
The Reserve with Google integration enhances your Public Booking experience by connecting your club’s booking link to your Google Business profile.
Once enabled:
Your club may appear in Google search results with a “Book online” button
Clicking the button directs users to your CourtReserve Public Booking feature
Players can quickly view availability, book courts, or register for events based on your club’s configuration
No CourtReserve account or membership is required
This integration helps clubs increase visibility, reduce booking friction, and drive more revenue by meeting players where they are already searching—on Google.
Note: The Reserve with Google feature is not available for clubs on legacy pricing. If your club is on a legacy plan, this section will be disabled and you will see an option to upgrade your plan using the Upgrade Subscription button.
How to Enable Reserve with Google
To enable this feature:
Navigate to Settings > Portal Settings > Public Bookings
Ensure Public Booking is enabled
Locate the Reserve with Google section
Select Enabled
Your organization’s address saved in the Organization Information screen is used to connect your CourtReserve account to your Google Business profile. If no address is on file, you’ll be prompted to enter one here. An address is required to enable and use the Google integration.
Check the box to consent to sharing your booking data with Google. You must confirm that you agree to share your booking data with Google.
Click Save
Once saved, your Public Booking link will be connected to your Google Business profile.
For details on all Public Booking settings, please see this article.
What Players See on Google
When Reserve with Google is enabled, your club may appear in Google search results with a booking action button labeled “Book online.” Clicking this button takes users directly to your CourtReserve Public Booking page, whether they are using a mobile device, desktop, or other device.
Example
After clicking Book online, the player is taken to the Public Booking flow:
Services Option
Additionally, on mobile, a Services tab will appear on your Google listing, allowing players to view available reservation types and events and quickly book or register directly from their device.
Why This Matters for Your Club
No friction booking experience: Players can book instantly—no account creation required.
Meet players where they are: Capture demand directly from Google search instead of relying solely on your website.
Increase bookings and revenue: Make it easier for new players to discover and book with your club.
Simple and fast user experience: From search → booking in just a few clicks.
Drive new player acquisition: Turn casual searchers into first-time visitors and repeat customers.
Important Notes
Public Booking must be enabled to use this feature
An active payment processor must be connected in CourtReserve. Google requires it to verify your booking link.
You must have a valid Google Business profile, and its primary category must be a sports category. See Troubleshooting: Book Online Button Not Showing on Google below.
If your club is on CourtReserve legacy pricing, you can still use Public Booking, but you will need to upgrade your subscription to access the Reserve with Google functionality.
The booking experience still takes place in CourtReserve's Public Booking flow (not inside Google).
Troubleshooting: Book Online Button Not Showing on Google
If you've enabled Reserve with Google but the Book online button doesn't appear on your Google listing, check the following:
Primary category - Your Google Business profile's primary category is a sports category, such as Pickleball Court, Sports Complex, or Tennis Club.
Public Booking - Public Booking is enabled under Settings > Portal Settings > Public Bookings.
Payment processor - An active payment processor is connected in CourtReserve.
Why the Primary Category Matters
Google decides which action buttons appear on a Google Business profile based on the profile's primary category. CourtReserve court booking links only display when the primary category is a sports category.
The following primary categories do not support CourtReserve court booking links:
Primary Category | What Google Does | Result |
Hotels, resorts, and lodging | Places the profile in Google Hotel Search, which shows only room rates and travel agency listings | Court booking buttons are disabled |
Homeowners associations and residential communities | Does not provide booking buttons for residential or private property listings | No booking button |
Property management and real estate | Has no connection to sports reservation systems | No booking button |
Note: You manage your primary category in your Google Business profile, not in CourtReserve.
Setting Up Multi-Use Properties
If your courts are part of a larger property, such as a hotel, resort, or homeowners association with an on-site restaurant, do not connect Reserve with Google to the main property listing. Instead, set up a separate Google Business profile for each part of the property. Set each one as located in the main property.
Courts listing - Set the primary category to Pickleball Court, Sports Complex, or Tennis Club, and set it as "Located in: [Property Name]." This is the listing that displays the CourtReserve Book online button on Google Search and Google Maps.
Restaurant listing - Set the primary category to Restaurant or Bistro. This allows table reservation buttons from providers such as OpenTable, SevenRooms, and Resy.
Main property listing - Keep the primary category as Hotel, Resort, or Homeowners Association. This keeps room rates, stay bookings, or community information in place without conflicting with court bookings.
For example: A resort with pickleball courts and a restaurant would have three Google listings. The resort listing keeps the Hotel category for room bookings. The pickleball listing uses the Pickleball Court category and connects to Reserve with Google. The restaurant listing uses the Restaurant category for table reservations.