Feature Summary: This article shares how Lifetime Activities - a municipal tennis and recreation operator serving communities across Northern California - switched from their longtime club management provider to CourtReserve in 2024. It covers how they managed the transition across six multi-sport locations and what changed for staff and members as a result.

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Founded in 1993, Lifetime Activities provides municipal tennis and recreational programs to communities across Northern California. Its offerings span tennis, pickleball, padel, table tennis, badminton, basketball, and chess - creating opportunities for people of all ages and skill levels to stay active. The organization also serves as a facility operator and consultant, helping cities expand access to quality programming.

Today, Lifetime Activities operates six Bay Area locations with more than 250 staff members, serving thousands of families each year. The organization is led by owner and CEO Dana Gill, a former collegiate and touring player, Elite USPTA-certified pro, and long-time grassroots advocate for the sport.

In 2024, Lifetime Activities transitioned from their longtime club management provider to CourtReserve - a significant change for an organization of their size and scope. With six multi-sport facilities, unique municipal requirements at each location, and a large customer database, the stakes for a smooth transition were high. With the support of the CourtReserve onboarding and support teams, the process proved far easier than expected - and the results became clear almost immediately.

Smooth transition process CourtReserve's guided onboarding, extensive resource library, and proven rollout process made moving from a legacy system manageable - even for an organization with six locations, multiple sports, and a large existing member base.

Multi-sport, multi-location support CourtReserve supports facilities with multiple sports and locations - offering the flexibility to customize rules, restrictions, and programs for each site while managing everything from one system.

Frequent product innovation CourtReserve's regular product updates, growing integration ecosystem, and openness to customer feedback gave Lifetime Activities confidence that the platform would continue to evolve alongside their needs.

Responsive support team The CourtReserve support team's deep understanding of club operations - and their speed in resolving issues - was a key factor in Lifetime Activities' decision to switch and remains a valued part of the partnership.

"The positive response from staff and members has confirmed that moving to CourtReserve was absolutely the right choice." Isabella Feinberg, Chief Operating Officer, Lifetime Activities

Before CourtReserve, coordinating across six multi-sport facilities with different municipal requirements was a significant administrative challenge. CourtReserve brought those operations together in one system - standardizing core workflows while allowing each location to maintain the flexibility its local programs require.

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One of the most immediate improvements after switching was the impact of the Branded Mobile App. Players gained a clear, accessible way to browse programs, register, and pay on their own - reducing inbound phone calls and freeing staff to focus on in-person service and programming.

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CourtReserve centralized bookings, registrations, and payment processing across all six locations - replacing a system that had required significant manual handling with an automated, self-service experience for both staff and players.

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For an organization switching platforms at scale, the transition experience matters as much as the platform itself. Lifetime Activities worked with CourtReserve's onboarding team through a structured rollout that included guided setup, training resources, and responsive support throughout - making a complex migration manageable.