INTRODUCTION
Feature Summary: This article shares how Rally Pickleball Club - a veteran-owned indoor pickleball facility in Auburn, Washington - built and runs a high-volume, lean operation using CourtReserve. It covers the specific features and strategies Rally uses to manage 5,200+ monthly players with minimal staff overhead.
Use Cases:
Understand how clubs run day-to-day operations with a small team using automation and self-serve tools
See how self-serve booking, check-in, and payment reduces the need for staff at every touchpoint
Learn how Public Booking can attract first-time and beginner players without requiring a membership commitment
Explore how heat map reporting and POS inventory tracking support data-driven staffing and operations decisions
See how access control integrations can extend facility hours without adding staff
Note: This article is a customer case study - it is not a feature guide or setup walkthrough. It is intended to illustrate real-world examples of how CourtReserve features can work together in practice. For setup instructions on features mentioned here, refer to the relevant Knowledge Base articles linked throughout.
OVERVIEW
Rally Pickleball Club opened in Auburn, Washington in 2024 with 14 cushioned courts, a pro shop, youth and adult programming, video analysis capabilities, an indoor golf simulator, and more - all inside a 50,000 square-foot facility. From day one, the founding team had a clear goal: run a high-volume operation without building a large administrative overhead to support it.
Before signing their lease, Rally had already chosen CourtReserve as their operating platform. Co-owner and General Manager Dillon Eugenio put it simply: "Choosing the correct software to run our operations was the #1 priority to hit the ground running."
Today, Rally serves more than 5,200 players per month - and CourtReserve sits at the center of how they do it.
Why Rally Chose CourtReserve
Built for lean operations From automated access control to heat map staffing reports, CourtReserve handles the operational heavy lifting - so clubs can do more with less staff, fewer hours, and lower overhead.
One platform, total control CourtReserve gives clubs a single, connected system for every operational need, from court reservations and memberships to POS, access control, and real-time reporting.
Growing integration ecosystem CourtReserve's partner ecosystem gives access to best-in-class tools and integrations that help clubs serve members better, automate more, and run smarter.
Frictionless player experience CourtReserve makes it easy for any player - member or first-timer - to book, check in, and pay without staff assistance.
Before and After CourtReserve
Before CourtReserve | After CourtReserve |
Searching for a robust system to operate at a high level from day one | Manages a 50,000 sq. ft. facility with a lean team and one connected platform |
Wanted an easy, self-serve player experience | Members book, check in, and pay on their own - no staff required |
Looking for a low-friction way to attract first-time players | Public Booking lets players register without a membership commitment |
Needed real-time visibility into court traffic, inventory, and staffing | Heat map reporting and live POS inventory tracking keep operations sharp in real time |
How Rally Pickleball Club Uses CourtReserve
Self-Serve Player Experience
Rally's day-to-day depends on players being able to get from the parking lot to the court without staff involvement. Members book, check in, and pay on their own through CourtReserve - reducing the number of touchpoints that require a staff member to be present.
"We have about 5,200 players at Rally each month," Dillon says, "and CourtReserve takes care of each of them."
Related articles:
Public Booking for First-Time and Beginner Players
As Rally's member base grew, the team shifted focus toward attracting players who were new to pickleball - beginners and younger players who weren't ready to commit to a membership. Public Booking made that possible by letting first-time visitors register for a court or event without creating an account or joining as a member.
"The Public Booking feature has been phenomenal," Dillon says. "They can sign up for an event without the emotional commitment of becoming a member."
Related articles:
Heat Map Reporting for Staffing Decisions
Rather than scheduling staff based on guesswork, Rally uses CourtReserve's heat map reporting to see exactly when court traffic peaks and for how long. Scheduling decisions are grounded in real data, not estimates.
POS and Inventory Tracking
With a pro shop on-site, Rally relies on CourtReserve's built-in point-of-sale tools to track inventory in real time and receive automatic low-stock notifications. The pro shop stays stocked without manual inventory checks.
Related articles:
Access Control
Rally is adding CourtReserve's access control integration to allow the facility to run unmanned during early morning and evening sessions. The projected result is $34,000 in annual labor savings - and additional revenue from hours that previously required staff to be on-site.
Related articles:
Integrations and Partner Ecosystem
As Rally's operation has matured, the team has expanded into additional CourtReserve partner integrations - adding Swish, Patch Retention, and SaveMyPlay. Each one extends what their platform can do without replacing the core system they already know.
Related articles:
Rally Pickleball Club at a Glance
Founded | 2024 |
Location | Auburn, Washington |
Facility Size | 50,000 sq. ft. |
Courts | 14 cushioned courts |
Monthly Players | 5,200+ |
Ownership | Veteran-owned |
Key Features Used
Court Reservations
Self Check-In
Public Booking
Heat Map Reporting
Pro Shop and POS
Access Control - in progress
Integrations: Swish, Patch Retention, SaveMyPlay